Why games can't vanish from the high street

On episode 24 of the Killer Keyboard podcast Nick and i talked about the financial difficulties that GAME currently find themselves in. The reports, which detail plans to close as many as 60 shop fronts by 2013, make for depressing reading for employees and gamers alike. 

Since May of 2007, when Gamestation was purchased by GAME for approximately £74 million, there has been no other dedicated games retailer in the UK, nowhere else where you can get the same dedicated advice and assistance. Shops such as HMV and WH Smith, along with Supermarket chains like Sainsbury's and Tesco all sell video games, but unlike GAME they don't have dedicated staff with knowledge specific to the field, and certainly don't have the floorspace to stock the same variety of software.

Without a dedicated Video Games retailer out there on the street we would see a massive reduction in the one thing that is the life blood of Video games. Choice.

If there was no GAME on the high street would we even see new and interesting games like Catherine or the niche Ace Combat series on the shelves? or would the big supermarkets and retailers stock the things they knew would sell? There would be a whole shelf full of CoD and FIFA, while lesser games would be buried on the bottom shelf, unseen and unloved.

Go into your local supermarket and you'll see exactly what I'm talking about. With little room to spare you'll see every PS3 or Xbox game they have to offer on a rack that measures, at best, 6ft x 10ft. You won't see Catherine, you won't see Ace Combat, but you'll see a shed load of games that the managers think will sell the best. You can't blame them for doing it, but it would kill smaller game developers if these were the only places you could buy your games.

While i applaud HMV's efforts in the expansion of their games business, both in range and the addition of a pre-owned section, their financial position is even worse than GAME's is purported to be. The only other retailer that could possibly do justice to games may be about to vanish down the plug hole.

You could, of course buy your games online through a website such as Play or Amazon, but some of my fondest memories of games growing up come from seeing a random game on the shelf and buying it on a whim. Loaded and its sequel Re-loaded were two games that i had for the original Playstation, but I only played them because i had seen the first game sitting on a shelf in GAME. If I'd seen it on a list of games on Amazon, i would very likely have skimmed straight past it. Would I have played the hilarious and completely addictive Football game " All-Star Soccer" if I hadn't have picked it up in GAME? probably not, since it was neither FIFA or ISS (Pro Evolution Soccer's predecessor) very few played it, but it had a charm that made me want to play it, and i never regretted buying it.

 

Sure, it wasn't "sexy football" but it was fun

Then of course there's downloadable titles. True, it looks as though the days of the physical game disc are numbered, certainly as the dominant delivery system, but it would be a shame for physical copies of games to disappear completely. Even if downloadable titles were cheaper, as they appear to be looking at Japan's Vita game sales on the PSN, a great number of gamers, myself among them, resist this trend and would always prefer to own the disc than have a downloadable version of the game. You don't get the same "just opened" smell from an online game manual...

No, if GAME were to cease to exist, gaming would be a worse experience for it. Limited Choice, reduced interaction with the product and the loss of a tradition are what we face if they can't turn it around. I just hope that they can.